Who We Are
OLEK is an SEO & Digital Marketing agency of a brand new type – “PM-Free”. Founded by Alex Cherkaskyy in March 2020.
Alex Cherkaskyy, OLEK Digital Marketing Agency founder: “No, we don’t wear respectable suits to inspire confidence in our proficiency. Common! In reality, in 2024, nobody will work on your SEO in suits. They just lie to you. It’s just a tool to play with your subconscious emotions from the very first contact.” :)
Nobody in our team has experience of fewer than 7 years in SEO & Digital Marketing. Some of us started to work in this business more than 10 years ago.
Previously, we’ve worked remotely as an in-house digital marketing team in the USA-based full-cycle digital agency. This type of job has its pros and cons. But the biggest cons pushed us to become independent. And this cons is the time-wasting for communication in the Client -> Sales Manager/Project Manager/Account Manager -> SEO/DM Specialist chain.
We decided to strip the workflow from Project Managers, Sales Managers, Account Managers and other non-profile staff. And it paid off very fast.
So you may forget about painful attempts of explaining some specific features to someone who’s not really aware of what you’re talking about. From your first contact with us, you’ll communicate with one of the specialists who will be working on your project.
Why We Are Different
Apart from providing online SEO & Digital marketing services, some OLEK DM team members have a background in running an offline business. It helps a lot to understand the goals, problems and perspectives of our client’s businesses.
In addition to outsourcing, most of our team members have their own online projects related to something that they really love. Personal projects help not only to earn a bit more money. Also, it’s an excellent opportunity to extend your expertise in new niches. And, of course, the opportunity to switch to something different helps to stay mentally healthy. That’s why our specialists don’t scream at clients too often :)
Who We Help to Grow
Size Matters?
Not a lot. OLEK Digital Marketing works with both industry-leading companies and small local businesses. A wider range of clients just helps to be on the cutting edge of new trends and best practices in different industries and niches.
The only case that can be relatively difficult for us is a really big e-commerce business. By “really big” we mean really really big.
Geo Matters?
We’ve done a job for businesses with a target audience on all continents except Antarctica. Among the most frequent target markets are the USA & Canada. Germany, Latin America, the Middle East & Southeast Asia are also popular markets among our clients. Also, we can help international companies a lot with targeting markets in the former USSR countries, except Russia and Belarus.
What can be difficult for us? A multilingual project with a high number of less popular target languages definitely can become a challenging task.
Industry/Niche Matters?
We don’t work in “black” and “grey” niches. “Black” – totally restricted in the target country. “Grey” – partly restricted.
Every white business is welcomed. Yes, we’re more experienced in some industries and less experienced in others. And have no experience in some. So far. Just because the list of niches is very long, and there is only 24h in each 24h. But if you’d like to know what we are really good at, here is the list of industries where we’ve delivered the best results:
- Real Estate
- SaaS
- Travel
- Financial Advisory
- HR
- Market Research
- Web Development
- Healthcare
- Construction
- House & Garden
- Industrial Equipment
- Passport & Visas
- E-commerce
- Blockchain Solutions
- School Marketing
- Conferences
- Video Editing
- Aviation
- Pet Relocation
- Government Services
Our Approach
OLEK DM implements smart SEO & digital marketing strategies. One of the main objectives is that they should be able to work efficiently and securely today and in the future.
Yes, it’s true. Getting a good, stable, secure outcome from SEO takes time. Usually, it’s around 6-12 months from the start. Yes, some deliverables may come much faster. Like as a result of fixing critical technical issues. But most SEO activities are medium and long-term investments.
Another truth is that actually, you can get impressive SEO results fast. There are several ways to do it. The bad news – those tactics, in many cases, will end with severe consequences. And achieving growth after this will be much more difficult and expensive. That’s the regular price of cheap and fast SEO.
Some of us started to do SEO 10-15 years ago. And it has changed dramatically since then. But all the time, the main trend remained the same. With every next year, there is less and less space for manipulation. Old practices stop working one after another.
OLEK Digital Marketing doesn’t try to fool search engines or manipulate search results. Value for the user or customer is the most important thing. And its role will keep rising. To become and stay successful, you need to be on the cutting edge of the best practices. And be able to predict the nearest future. Otherwise, you’ll have to react, trying to catch competitors.
To make mistakes is easy. The first good opportunity to waste your budget is the wrong link-building strategy. Google becomes smarter and smarter. It can detect unnatural or bought links with higher accuracy day after day. In the best case, it won’t count those links. In the worst case, you can get sanctions. Backlinks should be maximally natural already today. Even a bit suspicious can easily become useless or dangerous tomorrow.
Another example is traffic diversification. If you’re getting the most visitors from one channel, like organic search or social media, there is always a chance that it will stop working. Especially in a competitive niche. There are a lot of reasons why it may happen. And not all of them are under our control.
Even if right now you can afford to swim in a pool filled with champagne, it’s not a reason to stop your digital expansion. Most efficient businesses aim to maximize the number of efficient traffic channels. That’s the best way to diversify the risks, sleep calmly and be confident in your secure future. That’s the kind of strategy that we propose to our clients.
Our Promise
Don’t worry. We won’t disappear. Long-term collaboration is preferred.
Just Tell Us What You Need!
And we’ll tell you how we can help